A good overview on how special rules for wireless aren't so "neutral" after all:
How the Google/Verizon proposal could kill the internet in 5 years
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The Googlezon agreement was written partly in response to public interest groups and lawmakers lobbying for the US government to mandate "net neutrality." In a nutshell, net neutrality means that internet service providers like Verizon have to deliver everything – data, services, whatever – in a "neutral" way. For example, if we had net neutrality laws in the US, Verizon wouldn't be allowed to do things like make Gmail run faster than Facebook. Neither would Verizon be able to "prejudice" its consumers against certain services, for example by making any peer-to-peer traffic run really slowly.
Google has always been a staunch supporter of net neutrality, since its income depends on people being able to access the company's services quickly online. Imagine if Verizon demanded that Google pay extra to prevent YouTube from giving you the annoying twirly circle. Google's business model would be crippled, and you would probably have to start paying for YouTube access.
But nobody has successfully implemented net neutrality laws in the US. So if Google wants to protect its business, it has to make deals with companies like Verizon. And here's where things get ugly.
The internet becomes a pay-to-play medium
The the Googlezon agreement includes a section where both companies pledge to keep the "public internet" completely neutral. Verizon says it won't privilege some services over others (unless they are "special services" or "mobile services," but we'll get to that). And for its part, Google pledges that it will keep all of its services on the public internet.
But what the hell is this "public internet"? Isn't all of the internet public? Obviously there are internal business and government intranets that are private, and pay-to-play services, but the internet itself is by definition public. So why all this talk from Googlezon about how they'll keep the public internet neutral?
One simple answer, my friend: Googlezon is redefining the internet as a tiered service, like cable. And this new thing called the public internet is the lowest tier. Kind of like network television is the lowest tier in your television service options. From here on out, you will start to see the internet equivalent of cable service online: For an extra ten dollars, you can get the "movie lovers" package, where your ISP privileges Netflix and Hulu traffic, giving them to you super-fast. For another ten dollars, you can get the "concerned parent" package, which blocks peer-to-peer traffic as well as websites that they consider to be pornographic. And so on.
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http://io9.com/5610328/how-the-googleverizon-proposal-could-kill-the-internet-in-5-years