New York - On the eve of this year's Sundance Film Festival, the Ford Foundation announced a five-year, $50 million initiative to fund filmmakers whose works address urgent social issues.
The JustFilms initiative will invest $10 million a year in film, video and digital works "that show courageous people confronting difficult issues and actively pursuing a more just, secure and sustainable world."
The initiative will pursue funding paths including partnerships with the Sundance Institute, Independent Television Service, and similar organizations; a direct, open application process to JustFilms; and partnerships with other Ford Foundation grant-making programs where a documentary could help draw attention to a particular issue.
"This major new commitment to documentaries reflects our recognition that individual stories -- meaningful and well-told -- can be a powerful instrument of change," said Orlando Bagwell, a filmmaker and director of the JustFilms initiative.
http://www.dmwmedia.com/news/2011/01/19/ford-foundation-commits-50-million-films-social-purpose