In May, Wal-Mart dropped three lad magazines, Maxim, FHM and Stuff, on the grounds that the words were too racy. In June, Wal-Mart decided to partly obscure the covers of Redbook, Cosmopolitan and Marie-Claire over what they call "customer concerns". Last year it refused to stock an issue of Sports Illustrated's swimsuit special because it took exception to one photograph.
The process by which Wal-Mart comes to these conclusions is not entirely clear, though Wal-Mart says it is the result of "listening to our customers and associates". "They write to us or contact us and tell us what they think and we listen," a spokesperson says. "A number of them said they were uncomfortable with these products."
But how they filter and prioritise these concerns appears to be arbitrary. Asked what in particular made customers uncomfortable or how many had complained, the spokesperson could not say.
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