How to Sell a Candidate to a Porsche-Driving, Leno-Loving Nascar Fan-NYT

[Rose Siding]

WASHINGTON, Dec. 5 - After the 2000 presidential campaign, strategists for President Bush came to a startling realization: Democrats watch more television than Republicans. So by buying millions of dollars' worth of television advertising time, Republicans were spending their money on audiences that tended to vote Democratic.

What to do? With the luxury of four years until the next election, the Bush team examined voters' television-viewing habits and cross-referenced them with surveys of voters' political and lifestyle preferences.
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As the Bush team analyzed the data, stark differences between the viewing habits of Republicans and Democrats quickly emerged. The channels with the highest proportion of Democrats were Court TV and the Game Show Network; for Republicans, Speedvision and the Golf Channel.
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This year, before the Democrats had even selected a presidential candidate, the Bush strategists were considering advertising in movie theaters and health clubs. The data showed that Democrats were more likely to go to the movies than Republicans, so they dropped that idea. But it also showed that health clubs were a good way to reach Republicans and swing voters ages 18 to 34. So the campaign bought time on a cable channel that goes into health clubs across the country. It had reams of data that were not of immediate practical value but that helped the campaign understand its voters: for example, Porsche owners were more likely to be Republican; Volvo owners, Democratic.
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The data also yielded unexpected insights. One of the shows most popular with Republicans, especially Republican women ages 18 to 34, turned out to be "Will & Grace," the sitcom about gay life in New York. As a result, while Mr. Bush was shoring up his conservative credentials by supporting a constitutional amendment against same-sex marriage, his advertising team was buying time on a program that celebrates gay culture.

http://nytimes.com/2004/12/06/politics/06strategy.html

[aikido15]

1. This is just too funny...

Wing nuts supporting gay program...that's Karma for you!

[JI7]

2. liberal Republicans

Republicans who vote Republican because they are financially well off and benefit from Republican economic positions such as tax cuts. these well off republicans tend to be moderate or liberal on issues like abortion rights, gay rights and other social or cultural issues.

the republicans who vote on cultural issues tend to be less well off financially but vote republican based on cultural issues. i don't think most of them have any idea they vote to give tax breaks and other economic benefits to those whose views on cultural issues are totally different from theirs and in the process they hurt themselves economically.

if democrats could expose these libera/moderate republicans to the social conservatives it would go a long way in helping the democratic party.

[AP]

3. I think Will & Grace is obviously a Republican show. It is all about...

...trying to normalize two gay man by saying that they can't be happy unless they're having relationships with women.

They talk about relationships with men, but the only people you really see them having relationships with are two women. That show went so far one season as to be all about Will having a baby with his best friend -- a woman.

The show is so much -- to me -- about shoe-horning those two guys into heterosexual relationships.

[Demonaut]

4. dont like Leno but I own a Porsche

fuck bush