Desktop publishing (DTP) technology is now cheap, mature and widespreadI used to work for several years in desktop publishing, back in the early 90s, at ad agencies and in-house graphics shops for banks.
At some point in the 90s, most newspapers and magazines also adopted the same technology.
The whole desktop revolution was made possible by the Mac - but all the programs now run on PCs and Macintosh.
QuarkXPress is the main page-layout program, and I bet lots of DUers and other web lurkers already have it.
The main thing that made the desktop publishing (DTP) revolution happen was the Postscript-based laser printer - also introduced by Apple I believe. These now cost just a few hundred bucks.
Big guys and little guys use Postscript to output pagesThe cool thing about Postscript is that it's a "device-independent page-rendering language". This means that you can do your page layout in Quark on any computer, and print the resulting Postscript file on your inexpensive home laser printer (at, say, 300 or 600 dots per inch or "dpi").
But the really cool thing is that THE EXACT SAME POSTSCRIPT FILE can be printed on a really high-end printer - the kind the magazines use. This is the "device independent" part of Postscript. So what Postscript did was make it possible for ad agencies or publishers to lay out their pages on an inexpensive computer and get a completely accurate but perhaps slightly grainy "WYSIWIG"* printout on an inexpensive printer - and then when the whole page is laid out perfectly, you send the same Postscript file to a high-end imagesetter and produce camera-ready, color-separated film (typically with 2400 dots per inch).
By the way, when we download a PDF document (portable document format) to view it in Adobe Acrobat, that's also a Postscript file - now rendered to be viewed at various zoom levels on a computer screen. (Adobe invented Postscript and they produce a lot of the better DTP software. Quark is a separate company.)
This whole process is completely routine and highly competitive now - there are tons of companies doing page layout on Macs and PCs, proofing the pages in-house on a cheap laser printer, and, in the case of a high-end publication, sending the whole thing out to a professional imagesetter to produce the hi-res "seps".
So there's lots of options here. Home and small-business laser printers, even tabloid size (11"x17") are pretty affordable now, and resolutions of 600 dpi and over are very common. These printers can easily produce paper or film camera-ready originals suitable for black-and-white or color reproduction on a printing press - or even on a Kinko's xerox machine. Just look around you at the flood of flyers and newsletters in your mailbox and on your street corner - a lot of this stuff is produced at a very affordable price by people who picked up QuarkXPress by reading "DTP for Dummies" from Barnes and Noble. It's no longer something that just the big guys can do.
Getting up-and-running with desktop publishing is easyI was involved with desktop publishing way back when it first started, I think it was around the mid-80s - I was a temp doing the word processing for the marketing VP at a consulting firm in Manhattan, and one week they were bidding on a big job and revising all their specs and bios in a massive Microsoft Word document (probably using the old reliable Courier typeface we all remember from IBM Selectric). We were a PC office but I already had my trusty Mac on my desk (a really tiny one called the Mac SE, probably only had a few MEGS of hard-drive, not even GIGS) and I ran the word processing document through a desktop publishing program and lo and behold the thing was now in a REAL typeface, proportionally-spaced Times New Roman or something instead of Courier. Everyone's jaw dropped, they pulled the president out of a meeting so he could sign off on a PO for a few hundred bucks to buy the page-layout software we needed, and the next day their bid proposal was desktop-published rather than word-processed. It looked great, they won the bid - and over the next few months they invested about a hundred grand in new hardware and software to set up an in-house desktop publishing department. (Nowadays if you wanted to be lean and mean you could easily set up the DTP production environment for under 10 grand. One excellent magazine that covers the technology aspects of this stuff is called "Publish!" - I think they're still on newsstands.)
The point is - this same scenario has played itself out all over the world for the past 2 decades, and now EVERYONE is able to do page layout and graphic design and be a publisher. There were a few shaky years where lots of ugly newsletters got published where an amateur "designer" got carried away and threw too many typefaces together on the same page - and these examples can still be seen occasionally - but on the whole the quality of print has gone way up and the price has gone way down because of this "digital revolution" called DTP.
A few years ago the New York Times adopted much of this technology, and I believe their pages are zapped around the country via satellite in the morning in a Postscript format (which involved some custom font-digitizing to capture some of their "signature" typefaces.)
The web, with the right networking software, produces the best contentThe web has distracted us for the past few years with the new "blog" phenomenon, where now everybody can be a "pundit". Once again, the quality is uneven - there's some blogs which are insanely great, and some which are just boring personal diaries. Once again, this explosion of digital publishing was made possible by a new technology - in this case, "canned" bulletin-board software and blog software which made it possible for non-computer geeks to start typing and instantly have their posts incorporated into an organized framework including new stories, archives, comments, etc. Then the hosting itself became free as well, with big companies like Google (which bought Blogspot) allowing anyone to start up a blog today in just a few minutes - just like opening up a hotmail account. All totally free.
Now the culling and selecting process in the blog world has started to mature, as people are critiquing each other's blogs, we have the Koufax awards as well for great lefty blogs, and because of all the cross-linking and link-tracking we're seeing a sort of bunching-up effect where a few blogs are getting all the eyeballs while most of the remainder have very few readers. (Some people complain about this and say the great disparity between the number of readers of a top blog like
http://atrios.blogspot.com versus the lack of readers at a less-read blog is somehow "anti-Democratic" - but I say hey, they started out on a level playing field, nobody had an unfair advantage because some corporate backer was flogging and promoting them - so let the best blogs win!)
You get better content when a million voices compete and critiqueI used to deliver the morning paper from fourth grade on (The Boston Globe), and every morning I read the headlines and then flipped right to the editorial page to get the commentary and the showcase pieces that were the most carefully crafted. For two decades I've been riding the subway in New York with my NY Times, reading all the news they see fit to print - also doing the same sequence: first the front page, then the editorials, then everything else. And speaking as a lifelong news and opinion junkie, I can say one thing: the QUALITY of writing and analysis I've found on SOME blogs TOTALLY BLOWS AWAY the stuff I've been reading all my life in the daily fishwrap. Yeah, I think Krugman and Bob Herbert and Frank Rich are great at the Times, and I always get a kick out of the measured, balanced tones of their unsigned editorials as a great example of how to persuade without sounding feverish - but let me tell you it has been such a RELIEF to not have to sit through some elegant Bill Safire slander or pompous Thomas Friedman piece or self-aggrandizing Nicholas Kristof column and go away feeling like "Gee, it kinda makes sense what they're saying, but there's something fishy here I can't quite put my finger on."
WHAM! All I have to do now is log on to the web and check out
http://atrios.blogspot.com or
http://corrente.blogspot.com or
http://www.calpundit.com and see them demolishing that casuistic crap that Safire or Friedman or Kristof was trying to pass of as wisdom this morning.
Collaborative filtering has revolutionized both music and print contentThis is the same empowering, mindblowing thing that happened when I first discovered Napster or Audiogalaxy or Kazaa. No longer did I have to go to Tower Records and shell out up to 20 bucks for some CD to try and stimulate my senses (and more often than not get pissed off that there's only one decent track on the album). Instead, I would download tons of songs, delete about 90% that I didn't like, and burn a MP3 CD with 10 hours of songs I actually LIKE. Back in the 80s, you had to sleep with someone who knew a DJ to MAYBE get them to copy you a decent house tape so you'd have a few hours of continuous good music to give you a buzz. Not any more - the leap in quality made possible by the web was amazing - and for a lot of people, there's just been no going back. (Note the declining CD sales from the labels.)
The important thing to mention both about on-line music and on-line news and opinion: Although the corporate media may want you to believe this, it really ISN'T about "getting something without paying for it". Yes, that's part of the thrill. But there is another major difference about getting your media from the web versus getting your media on paper or plastic: you get way better QUALITY. And this quality doesn't even come in the straightforward way you might think - by just downloading thousands of songs or wading through thousands of blogs until you find the few you like: that sort of brute-force approach wouldn't work at all either. What's at work here is something the software gurus call "collaborative filtering". Collaborative filtering is what Amazon.com does for you when you're looking at a book: way down at the bottom of the page there's a list that says: "People who bought Anne Coulter's TREASON also bought Bill Frist's GOOD PEOPLE BEGET GOOD PEOPLE." Collaborative filtering recommends new choices to you based on your old choices - and the computer program that does it is real easy, it just looks at what YOU chose and then find other people who chose that and show what ELSE they chose.
Collaborative filtering helps you find stuff you can't google (because you don't know what it's called)Collaborative filtering is at work when you find a blog you like and you click on their "blog-rolling" list - the list of other blogs they recommend. This is the guide which enables us to roam through the vast world of the blogosphere and find stuff we like. It really is nothing like Google's search either - because there you have to type in what you're looking for, so you have to already KNOW what you're looking for. Collaborative filtering and trackback and the interactive nature of blog comment areas have spawned an entirely new sort of discourse, where people are able to find the good stuff quick.
This is why I think that it shouldn't be all that hard to come up with some content that we want to move off-line, so that non-computer-users who just want to kill some time and casually pick up a paper by the supermarket exit or at the bus stop or at the laundromat or on campus or in the coffee shop can get some of the amazing content we now enjoy on-line.
I totally agree with Arendt's idea that we should be setting up a website that allows us to (1) pick a few topics to investigate and (2) raise some money to pay for the investigative reporters and pay for the lawsuits. (I'm very uninformed about the workings of journalism and the stuff about the lawsuits was news to me!) And we may also find that a certain portion of the content we need (articles, cartoons) is already out there, if we get permission from the copyright-holder to republish off-line.
A lot of the content has already been created - it just needs to be moved off-line - "off of the desktops and into the streets!"In addition to a few major original investigations that we follow and finance long-term, there also seems to be a lot of existing content out there, whose copyright-holders might be more than happy to see moved off the web and into the streets. I'm talking about original writing on alternet, truthout, commondreams, counterpunch etc. This is high-quality stuff, it's already been written - and there's only so much I can do sitting here emailing my friends links to these things or haranguing my computer-averse roommate here by reading select pages out loud. A lot of this existing content could be moved IMMEDIATELY to paper, as long as the appropriate permissions are obtained. There's a lot of different formats available too - you've got some reporting, some commentary - you've also got editorial cartoons. A good editor should be able to come up with a very attention-getting mix of this stuff - and given the tepid, tedious nature of today's corporate media, we might be VERY pleasantly surprised to see how people would lap up this formerly on-line content once it moved off-line.
A daily consistent national liberal paper would have an amazing impactFor best impact, it bears repeating that the paper should be NATIONAL in scope. This means that every morning, the SAME paper is hitting streetcorners and workplaces under the SAME name. This has to do with building brand awareness and all that. (Some local variations might be cool, and not too hard to do - a few pages devoted to local news.)
With the amount of content available, I don't think there's any reason such a paper can't be DAILY - or at least 5 days a week to start off with. (I remember several articles in The Nation where people were wringing their hands about there being no daily liberal newspaper in the US. Well now we're gonna have one.) The crucial advantage the propagandists at Pravda on the Potomac and Izvestia on the Hudson enjoy is that PEOPLE READ THAT STUFF ON THE WAY TO WORK IN THE SUBWAY TO KILL TIME. We need to have this new newspaper on the same streetcorner, at the same time, in the same kind of pretty little box, or in the same news-stand, as the old-time corrupt corporate players. Plenty of other free and paid (advertiser-supported) or papers have done this on a daily or weekly basis, so it's not rocket science.
We're really only limited by the amount of paper available and the number of people who can do editing, page-layout, printing, and sales and distribution. Content we're gonna get. We all have a laundry list of our favorite underappreciated investigative journalists, from Seymour Hersh to Will Pitt to Greg Palast. And maybe other people who already have jobs in the corporate world (such as Molly Ivins) might jump at the chance to be on-board with a publication that's not beholden to corporate interests - as long as we can do enough fund-raising and organizing to assure them that their paychecks and benefits are stable for the duration of their contract. (Again, I don't know the details of how the corporate media works - all I know is there are lots of great writers I wish people in my neighborhood were reading, and I know writers love to reach an audience.) If this new newspaper is properly incorporated and funded so that these writers have job security and benefits and legal protections - and if permission to use some of the EXISTING on-line content can be obtained - then I think we have all the ingredients for a smashing success.
Today - a new national newspaper. Tomorrow - a new national TV channel.Next, we'll tackle the video issue. Again, I'm starting to see lots of content out there (the MoveOn.org "Bush in 30 seconds" finalists, Symbolman's productions, IndyMedia video uploads, Arianna Huffington's really funny campaign animations comparing Arnold to an SUV that ran out of gas) so it shouldn't be hard to do.
By the way, WE own the airwaves, and there is specific language in the laws saying that the airwaves should promote the well-being of the people. We need to look up these laws and make sure they are being enforced. Maybe we are owed a certain amount of spectrum or bandwidth or hard cash in return for the billions of dollars in welfare we've showered on the likes of Murdoch and Clear Channel. Those airwaves are a public resource which belongs to The People.
We have the content - we can get the money. Then we just need to work on old-fashioned production and distribution.The country is now flooded with print and video media - and nearly all of the corporate-produced stuff is crap. The cost of producing print and video has plummeted in the past few decades - the amount of grassroots content out there is skyrocketing - and competition and collaboration is yielding grassroots print and video content that's WAY better than the corporate stuff. "Power of the press belongs to those who own one" - and now many of us DO own one or more ingredients of a press: a computer, a laser printer. Other people who own bigger equipment - imagesetters, rotary presses - might be interested in donating some of their resources.
The time has come for us to use the power we have, and produce papers and shows that The People will love!
* "what you see is what you get"