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Let me start off that I'm 100% in favor of legalizing gay marriage. I'm also straight and bring this issue up with straight friends who are on the fence all the time.
I don't think the discomfort of many straights about this is based mostly on religion. That's an obvious target but there just aren't that many deeply religious people around, even in the US.
Second, all arguments which reduce the origins of marriage to one thing (eg. sex, religion, property, patriarchy, children, etc.) are wrong, imo, and what you're getting, usually, is the bugbear of whomever is proposing it.
Marriage, let's face it, has always been around. The problem with theories which suggest that this was "invented" sometime in prehistory is that literally every society has some form of this (eg. you can't go to Australia and find aborigenes who form families in some radically different way).
Here's my gut feeling about where public discomfort comes from. Marriage is (and in some sense has always been) the means by which society makes the joining of male and female sacred.
Men and women aren't alike. Every boy and girl grows up with some sense of the opposite sex as "the other" (much more so in the past when men and women just had totally different roles, again, this was universal, but this isn't something which has gone away or is even likely to).
Marriage makes a promise. If you grow up and become an adult, commit your life to someone of the opposite sex, someone who is "mysterious", you'll be happier for doing this and society will be better off.
I think this is the litmus test of for what marriage means to most straight people. If you're young it's basically this promise. If you're older and married the story of your marriage is how you and the person you're committed to made this work (or didn't, there are failed marriages).
I don't care what society you're talking about or what form the ceremony or resulting family takes. Marriage, intuitively, is this promise of a better life and process of adjustment to achieve it (which essentially means conforming to someone whom you didn't understand at first and might have thought was "icky" when you were young).
Now for the problem. To many straight people marriage is so closely associated with this experience of adjusting to someone of the opposite sex, ie. marriage is the making of this process sacred, that they conclude, perhaps without ever being fully aware that they're doing this, that gay marriage "lacks something".
It can't be a marriage. This process of adjustment is missing.
My suggestion: they're right. It's not exactly the same. Mars and Mars or Venus and Venus lacks this element which, I think, most straight people perceive intuitively.
What such people miss is that it has its own "story". Eg., part of being gay is realizing that you're not like people who are straight and that your romantic life is oriented towards people whose gender you share.
It's a different "mystery". I'm trying hard not to offend anyone.
It's absolutely true that just committing to any person who is not yourself is: mysterious, requires adjustment, presents the challenge of cultivating adult intimacy, creating a family, etc. This is universal and yet is as distinct as each couple.
But if your sense of the word "marriage" is associated with this process of emotional maturation which almost all straight people go through, ie. committing adjusting to someone of the opposite sex is part of what it means to be an adult, marriage is this process made sacred, if you do this it will work...
...then it makes sense, to me, anyway, that many straight people, intuitively, would have this sense that the relatioships which gay people enter into, even those which create families, are not strictly marriages.
This whole other componant, which is very personal, just seems absent.
My point in offering this argument, lastly, isn't to suggest that gay marriages aren't legitimate and shouldn't be legalized.
It's more like this. If you can address people at precisely the point where they have concern, especially if they're not entirely clear in their own minds about why they have it, it becomes possible to change their minds.
I've converted a few friends by saying, "Hey, you had this experience, someone else has a different experience, intuitively your sense of what a marriage is might not change, but it's a big world, why not people make sacred the biggest commitment of their lives using the terms they want in a manner which is natural to them?"
Another advantage of this argument is that it brings home just how little the "institution of marriage" (how society perceives and presents this) would be affected by legalizing gay marriage.
Because the sense that straight people have that marriage is this process of sanctifying Mars + Venus almost certainly won't change. This isn't founded in law. Or even a specific religion. The roots of this are much deeper (and are perpetuated by the experience which virtually all straight men and women have while growing up).
Gay marriage would be the exception which proves this rule (it wouldn't change things much, that's the irony, this wouldn't make straight people gay and visa versa, it wouldn't even change most people's sense of what marriage is about because that is so personal and based on experience).
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