Great article in today's Atlanta Journal.
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WASHINGTON -- John Kerry is mounting the most aggressive presidential campaign a Democrat has run in decades.
The tactics already seem to have caused a sputter in the much vaunted Bush political machine at a crucial point in the campaign — when the president is anxious to define the Massachusetts senator before the senator can define himself, much as the president's father defined his opponent, Gov. Michael Dukakis of Massachusetts, in the 1988 campaign.
"John Kerry is no Michael Dukakis," said Darrell West, a Brown University professor who has closely followed Kerry's 19-year career in the Senate. "He will respond immediately to any Bush attacks to make sure news stories carry the rebuttal. His goal is to make sure negative information does not stick to him. If you can rebut charges right away, it reduces the odds that voters will believe them."
In fact, the Kerry campaign does not wait to respond. Thursday, hours before the Bush campaign began its first television ads attacking Kerry, the senator's "war room" had distributed rebuttal facts by e-mail to hundreds of political reporters, set up a conference call with Kerry surrogates, and made Kerry officials available to television news programs. It also responded with TV ads of its own Friday.
Nearly the same thing happened Wednesday, when Bush appeared with a group of businesswomen to promote his economic policies, and again Friday, when he touted his record on promoting international women's rights. Kerry surrogates offered criticism of the president on each occasion.
"We're just not going to let Senator Kerry's record be distorted," Sen. Jon Corzine (D-N.J.) said Friday during a conference call with reporters to rebut the Bush charge that the senator intends to raise taxes.
In most instances last week, the Kerry rebuttal was public record before the Bush charges aired, a much more aggressive approach than that of Bill Clinton's famed war room of 1992, where the objective was to merely respond to attacks during the same news cycle.
http://www.ajc.com/news/content/news/election/0304nation/14kerryads.html