From Kerry's recent speech thread:
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=132&topic_id=468331&mesg_id=468331"America's strength is not found in our military alone, but in every area of American life. In small towns and cities across this country, there are judges, public administrators, educators, economists, civil engineers, and public safety professionals. They represent a vast untapped reserve of citizens capable - and I believe willing - to make their contribution to national security. It is time to marshal their skills and experience in service to America. They are an army unto themselves; and today I propose that we enlist thousands of them in a
Civilian Stability Corps, a reserve organization of volunteers ready to help win the peace in troubled places.
Like military reservists, they will have peacetime jobs; but in times of national need, they will be called into service to restore roads, renovate schools, open hospitals, repair power systems, draft a constitution, or build a police force. A Civilian Stability Corps can bring the best of America to the worst of the world -- and reduce pressure on the military."
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This is a guess, but what it means for me is that these ideas a floating around the corridors of power probably in several different forms, and this is Kerry's take on it. And he has brought into the public domain because versus bush* there is a competition of ideas, and he doesn't want bush* to get a step ahead of him on an important issue. He wouldn't chuck out an idea that was too dippy because he would not want it shot down in flames to his embarrassment. I think the power elite are hatching something nasty behind closed doors. They need to solve their lack of 'occupying troops' problem and they are working through various ideas. But I am completely guessing here.
Think about taking, as you say, the rather archaic idea of the Draft and giving it to the top marketing and advertising companies in the u.s. and letting them re-brand and re-package it. It ain't that difficult 'cause i did it on another thread about 2 months ago, a little paragraph (was having a bright day obviously but can't remember what I wrote).