Maybe the best part about the exposure of this charade will be to expose the fact that 'health news' segments on ALL mainstream media are independently produced PR ads, given out free and essentially tied into a product placement...
CNN was one of the pioneers that took these ads and built entire 'show pieces' around them...
Why?
Several reasons:
1) cheap free filler for news outlets in order to save money
2) unfiltered analyst/editorial by the various firms
3) product tie-ins (a segment on FIBER will lead into an oat brand cereal commercial)
4) end runs around the mandated allotment commercial space per hour
5) 'spin' and 'manipulation' on important issues like GMOs, pharms, pesticides, suntan lotions...
Surprisingly there is very little cry among the so-called journalism profession over this practise and has been going on for years...
Some news (public broadcasters like CBC or BBC) ban them...the private sector loves them.
In fact some have suggested that this is the future trend of all news--independently produced 'news' segments that use the traditional respectability of the 'anchor' newscasts...essentially this is occurring anyway due to the willingness of the news media to simply place microphones in front of politicians, law enforcement, scientists, pundits, business brokers, etc...
Basically given the expense of 'convergence' and the bloated debt of media companies, this is a win-win for shareholders--just 'contract it out' and to hell with editorial controls are those are dictated by head office anyhow...
Anyone interested in the PR industry should peruse the archives at PRWatch:
http://www.prwatch.org/index.htmlIt is chock a block full of corp led campaigns and details some of the various health scams...
Got Milk???
No, Got News?