A French Muslim businessman has launched a 'committed' rival to Coke, called Mecca-Cola, and pledges proceeds to the Palestinians and peace organisations. Laurence Frost reports.
"Don't Drink Stupid, Drink Committed," reads the slogan French entrepreneur Tawfik Mathlouthi has stamped on every bottle of his Mecca-Cola, a copy and rival of Coca-Cola which is finding huge appeal among Muslims in France and increasingly abroad.
He has publicly undertaken to send proceeds from the sales of the drink to to peace organisations and a fund for the benefit of Palestinian children.
Shopkeepers in Saint Denis, a Paris suburb with a large North African immigrant population, say the stuff is now flying off their shelves.
"Since I started selling Mecca-Cola, consumption of Coca-Cola has fallen 80 percent," said Tahar Montathel, owner of the Golden Croissant bakery on the suburb's Avenue de la Republique.
"People are attracted by the idea of supporting the Palestinians."
Coca-Cola itself has played down the threat posed by Mecca-Cola and a growing number of imitators such as Muslim Up, which made its first appearance in French shops early March.
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