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...but in several decades it might not be. The advantage is that liberalism, unlike freedom, has mainly been abused by left-wing fundamentalists and by conservatives. Fundamentalism is slowly going extinct, with the rise of secularism; moreover, this trend is much more pronounced on the left than on the right, so people like Liberals Like Christ are going to become unimportant fringe groups pretty soon.
On the other front, the liberalism-conservatism debate, the conservatives manage to turn liberalism into a vicious philosophy mainly because liberals don't resist. Not even Dukakis dared say, "I'm a bleeding-hearted liberal and I'm proud of it, because a bleeding heart means I care for human life - your life - rather than for ideologies," or even, "You talk of liberals and how they promote tyranny - can you tell me what do you mean by 'liberalism'?" Dean does that but only to a very limited degree.
Now, liberalism can be easily reincarnated in the language of selfishness and greed, which is one of the ways I define it. Liberalism, for example, supports an individual's self preservation above national interests, and I want to think that Americans are capable of agreeing with a slogan such as "liberalism means that you are more important than the country." Whenever conservatives talk of "getting the government off our backs," liberals can and should reply, "we agree; the government shouldn't tell people how to marry, which religion to believe or not to believe in, how to have sex, which movies to watch."
That was rhetoric. In logic, it's imperative to define a term before proceeding to defend or attack it. People who are educated enough to put substance above image, logic above rhetoric, truth over gut feeling, shouldn't have a problem with reading a political definition of liberalism, as in "Liberalism supports A on civil liberties... B on law and order... C on abortion... D on religion..." Such education is important mainly in the long-run, i.e. saving liberalism from suffering the same fate of freedom, which has become impossible to use in political context except rhetorically, but also in the short-run, i.e. substantiating liberalism as something different from conservative strawmen.
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