On MSNBC:
http://www.msnbc.msn.com/id/5151912/It might be worth reading since it will most likely be absorbed into and regurgitated from the Bush re-election team
"How Reagan hobbled the Democrats
Conservative captured the South, flipped deficit politics on its head"

Tom Curry
National affairs writer and overall dink
"WASHINGTON - Ronald Reagan and Reaganism were blows from which the Democratic Party has not fully recovered in the 24 years since his election.
What was it that Reagan did to the Democrats?
In simplest terms, he beat them, in 1966, defeating California Gov. Pat Brown — and then he beat them again (the legendary boss of California's state Assembly, Jess Unruh, in 1970), and again (a sitting president, Jimmy Carter, in 1980) and again (former Vice President Walter Mondale in 1984). He proved that genial conservatism can win by huge margins.
Carter: dour, dutiful, defensive, earnest to a fault. Reagan: chipper, optimistic, practiced in the art of the one liner: “Are you better off than you were four years ago?”