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The "heartland," "middle america," etc., is rural. I've always read that the electoral college favors the less populous and rural states -- coincidentally very Republican states. That big stripe of red that you see is actually extra-proportional, or something.
Add this to the fact that while I lived in Seattle, directly across the street from me was a family with three monster trucks and a semi -- every one sporting a confederate flag, in the window.
"Heartland" isn't just the country.
It is really amazing thought how, as you put it, "they've made everyone left of Joe Liberman" a communist. I think they have more media outlets to preach their hate, for one. For another, they just pick the same bull and keep repeating it OVER AND OVER AND OVER.
For another, "heartland," "middle america," etc., is code for "white, patriarchal, protestant conservative," -- I think all this stuff is thinly veiled racism, cultural supremacy and "other" denigrating. It's not a reference to a geographic region so much as a particularly cultural state of mind -- one that fears a multicultural society, equal rights, and divergent viewpoints.
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