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I think the Democrats have gotten lazy over the past ten years because the system favors gerrymandering. The "money men" aren't the only problem. Democrats have lost some of their ability to sell their ideas (most senators and congressmen don't have to do this to get reelected).
Forget about party platforms, caucuses, and so on. These mean nothing in the modern age. The only way a party can sell a set of political ideas is to win the White House (it's really the president who sets the agenda, perhaps Democrats in Congress should defer more when someone in their party is elected, Clinton didn't have an easy time during his first two years).
In terms of building public support for a set of ideas, though, I think Democrats have to face that they've been totally whipped by the GOP for the past twenty years. People like Limbaugh matter. So do authors like Coulter and Hannity. Democrats can gag but the most influential Republicans today are probably people like Roger Ailes and Rupert Murdoch.
Democrats have to compete in this game. I think they're just starting to figure that out. And it won't be easy because they don't have the money and media corporations behind them.
I'll offer my own thoughts about how Democrats might do this. First, they should derive no comfort from the lukewarm liberal bias which exists in the media (which, I'll suggest, does exist but at this point favors platitudes rather than arguments and keeps the most divisive issues off the table). Don't treat these people as allies.
Second, cultivate the proven talents and the young up and comers who are outside of the permanent political class. If you look at how conservatives created these media personalities they didn't tap politicians--and if they tried this wouldn't have worked.
They steered money and opportunity to people who were already working in the media, often at a low level, but had deep convictions. I don't think there's anything fake, for instance, about Limbaugh. The hidden story of Limbaugh's success was how wealthy conservatives built his name recognition and steered opportunity his way.
And it's only hidden if you don't want to see it. There are so many conservative media personalities who are like this now it's kind of easy to see that they have "farm teams", "trial runs", and massive investment when it looks as though someone might break through (eg. who doubts that there is some wealthy group who is buying a lot of books by these people).
Democrats have to play the same game. Find the people who are not part of the political system who believe in liberal ideas, know how to sell them, and then back them.
The market is there. Michael Moore made a very popular film this year. Joe Conason is my pick for the liberal Limbaugh, meaning the guy who could do the job of being the mad dog Democrat, and with integrity. If Hillary Clinton sold even a fraction of the books being reported (I'm skeptical but even so) that means people will buy better ones. Its amazing what Al Franken has done by himself.
Organize, push these people, and find the next generation who will do a better job. This is where the Democrats are being beaten. This is not a job politicians can do.
Finally, one way to measure how much of an effect this has had. Ask rank and file Democrats why they describe themselves as this. What are their issues?
If their answers are reactive (eg. "I hate George Bush") that signals trouble. A party can't win with a negative philosophy. Or they can win elections but they can't govern well. This is the Democratic deficit. It's not the case that liberals have no ideas but they haven't been selling them, in many cases they're underdeveloped, and Republicans have been capitalizing on this void.
Lastly, anyone who dreams of movement on what I'll call "big ticket" issues (eg. universal health care, gun control, the war) should really care about this. Because even if a sympathetic Democrat is elected president (eg. Dean) the public support for movement on these kinds of issues is not there. It wasn't there during the Clinton administration.
I think a lot of the GOP's success is just a matter of weak ideas winning when they don't have to compete with other ideas (if the Democrats got into this game that could turn it around).
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