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I work at a college, and hear this complaint frequently.
Federal laws (FERPA/1974) restrict the dissemination of student academic records but make an exception for "directory" information (student's name, address, telephone number, date and place of birth, honors and awards, and dates of attendance). Directory information can be given to ANY interested third party without your previous consent, and is usually requested yearly by military recruiters when they begin compiling their mailing lists. You were notified of this, along with the opt-out procedure, back when you applied to the university, but it was probably buried in the fine print of some easily overlookable page and went unnoticed (many schools sell these lists to marketers, so they are an alternative revenue stream and they want as many students as possible in them).
If you don't want to be placed on these lists, just contact your student services office and find out what the FERPA Disclosure Opt-Out procedure is.
There are two things to be aware of now, however. 1. Schools can, and most do, place restrictions on how much time you have to opt-out. My own college says that only currently active students can opt-out...graduates who come back later and request opt-outs are out of luck. Some colleges and universities put a 5-8 year limit (from the time of admission), while others put 30-60 DAY limits. YMMV, so call and find out what their policy is.
2. Be aware that many major employers hire outside firms to verify that awards, diplomas, and degrees claimed by applicants are real and not fictitious. Most of these firms simply verify claimed degrees against the public directories, so opting out of the lists may occasionally result in a potential employer being told that your degree is not real (most, MOST, background firms will contact the university directly to verify a degree when they fail to turn it up in a directory search, but some of the cheaper or less thorough firms have been known to skip this step and simply tell the employer that the claimed degree is fictitious).
It's your call, but IMO EVERYONE should opt-out of these lists.
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