From the Bushfiles of the Texas Observer
The seventies saw major changes in the way campaigns were conducted across the country. In its
1978 elections roundup, Time magazine would assert, “Money, computers, polls, and image makers continued to change the face of American politics into something that would have been unrecognizable to the candidates even a few years ago.” With O’Neill as his finance chairman, Bush would raise just shy of $435,000 (compared to Hance’s $314,000, and Mahon’s $124,000 in the previous race against Reese), and both candidates used computer-assisted poll analysis to fine-tune their strategies. Still, the art of running for Congress was not yet as media-driven as it is today, and Bush “was a tireless campaigner,” recalls Mike Weiss, a Lubbock resident who volunteered to work for Bush after meeting the candidate in a shopping center. “He would do breakfast in one town, lunch in another, gatherings in the evening.” He knocked on doors and attended coffees, barbecues, living-room receptions.
According to Gary Ott, who was then a reporter for the Plainview Daily Herald, Bush stopped by the paper’s little office “maybe five or six times. He’d sit down at my desk; he was a fun guy. He was very outgoing, very friendly, and we would argue politics since I was a liberal.
We’d argue over Carter policies.” Bush criticized energy policy, federal land use policy, subsidized housing, and the Occupational Safety and Health Administration (“a misuse of power,” he said), and
he warned that Social Security would go bust in ten years unless people were given a chance to invest the money themselves. None of this really distinguished him from Hance, though, so in the end Bush simply argued that a Republican could better represent the district: “If you want a chance in the way Congress has been run, send someone who will be independent from those who will run the Congress.”
http://www.bushfiles.com/bushfiles/midland.html