This great article about the current media climate was written by Jeff Cohen, the picture is pretty grim to say the least,
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In 2002, I was an on-air commentator at MSNBC, and also senior producer on the "Donahue" show, the most-watched program on the channel. In the last months of the program, before it was terminated on the eve of the Iraq war, we were ordered by management that every time we booked an antiwar guest, we had to book 2 pro-war guests. If we booked two guests on the left, we had to book 3 on the right. At one meeting, a producer suggested booking Michael Moore and was told that she would need to book 3 right-wingers for balance. I considered suggesting Noam Chomsky as a guest, but our studio couldn't accommodate the 86 right-wingers we would have needed for balance.
When we look at the media's role in the 2004 election, we make a mistake to focus on election coverage per se. The basis for Bush's victory was in place way before 2004. At the end of last year, a huge study done by the University of Maryland's PIPA, the Program on International Policy Attitudes, found that most of those who got their news from the commercial TV networks held at least 1 of 3 fundamental "misperceptions" about the war in Iraq (and some held 2 or 3 of them):
-- that Iraq had been directly linked to 9/11
-- that WMDs had been found in Iraq
-- that world opinion supported the U.S. invasion of Iraq.
Viewers of Fox News, where I worked for years, were the most misled. But strong majorities of CBS, ABC, NBC and CNN viewers were also confused on at least one of these points. Among those informed on all 3 questions, only 23 percent supported Bush's war
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EDIT -- almost forgot the link,
http://www.ilcaonline.org/modules.php?op=modload&name=News&file=article&sid=1041