"Air America Radio" and "Public Service Announcements"

[Eric J in MN]

When a commercial on "Air America" ends with the words, "This was a Public Service Announcement from...the Ad Council"

does that mean "Air America" didn't get paid?

[katinmn]

1. It depends. Due to loosening of FCC rules, broadcast stations

are no longer required to donate a given percentage of airtime for non-profit public servce messages.

[n2mark]

2. Public Service

is free advertising.

[katinmn]

4. stations have the option to run free advertising if they choose

they're not required is my point

[NightTrain]

3. My college radio station frequently gets pre-recorded PSAs in the mail.

If we feel they're an appropriate part of the station's non-commercial mission, we air 'em free of charge.

[Stew225]

5. When you hear a station run PSA's it means

that they aren't selling enough ad time. Traditonally, however, after Christmas is a slow time for radio/TV media buys.