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And they aren't really the creeps you're assuming them to be. You're interpreting this from outside the evangelical culture, without understanding where they are coming from. The following is a mini-history lesson, based on my understanding of how things developed. (And I'm certainly no expert in this, but I have some experience with it.)
You may or may not be aware of this, but evangelicals for the past I-don't-know-how-long have really been antagonistic toward the arts. Acting was considered sinful because men had to wear makeup and actors pretend to be people they aren't, which "everyone" knows is the same as lying." Novelists got the same bad rap because they wrote things that weren't "true" or "spiritually educational." The same goes for artists and musicians and anyone else in any artistic pursuit.
So evangelicals discouraged their kids from pursuing theater, fiction writing, art, and most music (except maybe gospel or classical). A lot of them were/are against going to see movies because, as I've heard them explain, "When you go into a movie theater, people don't know if you're going to see the G-rated movie or the R-rated movie, so you might be giving the appearance of evil or cause someone else to see a bad movie because they thought you were okaying it." Plus, as more "sex, language, and violence" became common in movies, they were convinced it was all hopeless garbage.
Now, please understand, I'm making some sweeping generalizations here. Not ALL evangelicals feel/felt this way. But there are certain trends to point to. And yes, this approach is absolutely ridiculous. Don't shoot the messenger over it -- I'm not saying I agree.
So evangelicals started bashing Hollywood. And the music industry. And theater. And books. And... you get the picture. And their understanding and appreciation of art and popular culture became the most endangered species in the US.
So then, when they began to have somewhat of a renaissance in the 90's, there were a whole bunch of artistic-souled young evangelicals who really wanted to express their art, but had absolutely no understanding of how to do it. They had a legitimate desire to incorporate their faith into their art, but the only artistic examples they had to follow were people whose art messages and methods often conflicted with the evangelical faith. So they tried to simultaneously copy the secular art and "clean it up."
The result has been a pale, poorly rendered image of secular artforms. The Christian music industry woke up first, and now their music quality is finally starting to be comparable to that of their secular counterparts. The fiction industry took longer, but is definitely vastly improved from where it was 10-15 years ago. I am not as up on visual art, so I can't comment on that. Many evangelical churches are starting to re-embrace theater, but there's still a long way to go.
And then you have... movies. Have any of you had the misfortune of seeing the Left Behind movie? Oh my goodness, it is a piece of crap. Not that they had the best material to work from to begin with. That was pretty crappy, too. But they took a bad novel and managed to make a worse movie. It was embarrassingly awful. And it is pretty typical of most Christian attempts at movie making. (They would like to claim Mel Gibson, but he really isn't coming out of the evangelical culture.)
ALL this background information is to explain why Act One was created. The people I've met who are affiliated with it really believe the following:
1) Bashing Hollywood was a mistake. It was not an effective way to provide what they desire to be a positive influence on the industry. And it led to people in Hollywood being very suspicious of anyone claiming to be a Christian, because no one likes constant abuse.
2) Rejecting the arts caused evangelicals to be ignorant and uneducated about art. So when they woke up and realized that this was a huge loss, that the human spirit was designed to create, they had no tradition to build on and no one to teach them the craft they now wanted to learn. So as a result, their efforts were clumsy and uninspiring at best.
So their goal is to teach evangelicals how to write decent screenplays. How to produce movies that will inspire and touch the heart instead of just be embarrassing tripe or propaganda. They want to produce artists.
I suspect that some of you take offense at the various statements that sound like proselytizing. Again, you have to understand the evangelical culture, and the counter-culture emerging from the evangelical church. Most younger people and those in the arts are realizing that the "in your face" type of ways previously used in communicating one's beliefs are... shall we say, usually ineffective. :) And while these more progressive evangelicals would really like to see more people decide to become Christians, getting the "sale" is -- for most of them -- less important that simply being able to talk about their beliefs with someone. So for most of them, viewing Hollywood as a "mission field" means forming friendships with people in the industry and earning their trust and respect. They know they lost that trust and respect long ago, and are truly wanting to repair the damage as much as possible. If they can talk about faith and beliefs along the way, they'll be glad to do so. But they're focus is becoming more about valuing people than trying to argue someone into heaven. :)
They also do want to see more movies that present a world-view more in line with their own. And I'm sure there are those who are being obnoxious about it and who are acting contrary to the very values they claim to represent. However, many of them have an honest desire to see films made that have artistic merit, will touch the soul, inspire the imagination, and have a positive impact on the viewers. There is quite a debate inside the evangelical culture right now on some of the long-held taboos against language, sex, violence, etc. in art. So it's very much in process, and I think you will see a lot of changes in how evangelicals approach art as this dialogue continues.
I wish this website would not use some of the evangelical jargon that they do, because it is easily misunderstood by people unfamiliar with the culture. And I am sure that some people in the Act One program are probably abrasive fundies out to conquer Hollywood. But the people I've met who are actually running the program, and others that I know who are affiliated with it are just trying to raise the artistic quality of their own writers and establish some networks and friendships with an industry that has really been rejected by their culture.
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