Wal-Mart: Raising New Standards for America
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Reply to: anon-55578762@craigslist.org
Date: 2005-01-13, 6:18PM PST
This article can be found on the web at
http://www.thenation.com/doc.mhtml?i=20050103&s=featherstone Down and Out in Discount America
by Lisa
On the day after Thanksgiving, the biggest shopping day of the year, Wal-Mart's many progressive critics--not to mention its business competitors--finally enjoyed a bit of schadenfreude when the retailer had to admit to "disappointing" sales. The problem was quickly revealed: Wal-Mart hadn't been discounting aggressively enough. Without low prices, Wal-Mart just isn't Wal-Mart....
That's not a mistake the big-box behemoth is likely to make again. Wal-Mart knows its customers, and it knows how badly they need the discounts. Like Wal-Mart's workers, its customers are overwhelmingly female, and struggling to make ends meet. Betty Dukes, the lead plaintiff in Dukes v. Wal-Mart, the landmark sex-discrimination case against the company, points out that Wal-Mart takes out ads in her local paper the same day the community's poorest citizens collect their welfare checks. "They are promoting themselves to low-income people," she says. "That's who they lure. They don't lure the rich.... They understand the economy of America. They know the haves and have-nots. They don't put Wal-Mart in Piedmonts. They don't put Wal-Mart in those high-end parts of the community. They plant themselves right in the middle of Poorville." .........
Many Wal-Mart workers say they began working at their local Wal-Mart because they shopped there. "I was practically born in Wal-Mart," says Alyssa Warrick, a former employee now attending Truman State University in Missouri. "My mom is obsessed with shopping.... I thought it would be pretty easy since I knew where most of the stuff was." Most assumed they would love working at Wal-Mart. "I always loved shopping there," enthuses Dukes plaintiff Dee Gunter. "That's why I wanted to work for 'em." ....
A week later, Carolyn Goree, a preschool teacher also hoping for a Winona Wal-Mart, wrote in a letter to the Post editor that when she shops at most stores, $200 fills only a bag or two, but at Wal-Mart, "I come out with a cart full top and bottom. How great that feels." Lacking a local Wal-Mart, Goree drives over the Wisconsin border to get her fix. She was incensed by an earlier article's lament that some workers make only $15,000 yearly. "Come on!" Goree objected. "Is $15,000 really that bad of a yearly income? I'm a single mom and when working out of my home, I made $12,000 tops and that was with child support. I too work, pay for a mortgage, lights, food, everything to live. Everything in life is a choice.... I am for the little man/woman--I'm one of them. So I say stand up and get a Wal-Mart."
Sara Jennings, a disabled Winona reader living on a total of $8,000, heartily concurred. After paying her rent, phone, electric and cable bills, Jennings can barely afford to treat herself to McDonald's. Of a recent trip to the LaCrosse, Wisconsin, Wal-Mart, she raved, "Oh boy, what a great treat. Lower prices and a good quality of clothes to choose from. It was like heaven for me." She, too, strongly defended the workers' $15,000 yearly income: "Boy, now that is a lot of money. I could live with that." She closed with a plea to the readers: "I'm sure you all make a lot more than I. And I'm sure I speak for a lot of seniors and very-low-income people. We need this Wal-Mart. There's nothing downtown." read more..