Model Gets $15.6 Million For Photo Shoot 19 Years Later

[paineinthearse]

Former model Russell Christoff holds a Taster's Choice package at a news conference in San Francisco on Tuesday. A jury has awarded $15.6 million to Christoff, whose image was used for years without his permission on Taster's Choice coffee labels.

http://www.adrants.com/2005/02/model-gets-156-million-for-photo-shoot.php

Indicating we all might want to look at packaging more closely the next time we shop, Russell Christoff, whom, in 1986, was photographed by Nestle for possible use on company packaging was surprised, in 2002, to see his image on a Taster's Choice package because he was never told his image would be used. In 1986 a Nestle employee believed permission had been obtained and the company started using his image on Taster's Choice packaging and from 1997 to 2003, his image was used on packaging in the U.S. Mexico, South Korea, Japan, Israel and Kuwait. For Nestle's transgression, an LA County Superior Court jury awarded Christoff $15.6 million form profiting from his image without his permission, The award was based on 5 percent of Taster's Choice sales from 1997 to 2003.

[phusion]

1. shit taster's choice

I'd sue for having my photo on such a crappy product!

[NashVegas]

2. That Is *Way* Too Much

Or am I expected to believe Brook Shields made that much from being the Ivory Snow baby?