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Earlier today, I had to call Social Security, because my check did not arrive this month, and I was placed on hold for about ten minutes. During the hold time, a series of recorded "informational" messages are played. I noted that the content of these messages had changed from last time I called SS.
Callers are informed that due to the impending retirement of baby boomers, Social Security "will require changes." Clearly, this is intended to reinforce belief in the manufactured "crisis."
In and of itself, maybe that isn't so bad, but it gets worse. Next, callers are told that "many people are under the mistaken impression that the money the pay into Social Security goes into a special account, which they can draw from later. This is not true. The Social Security taxes you pay now are used to pay benefits to current beneficiaries." The term "taxes" is used several times.
This is a wonderfully subtle piece of work. In one brief paragraph, the idea that Social Security is a tax and a redistributive welfare system is reinforced. There is also a mention of private accounts, with the implication that "you thought you had a real Social Security account, but you don't. It's just tax and spend welfare that goes straight from you to someone else." Well, guess who's going come along and fix that?
This is clearly all designed to have callers scratching their heads, going "hmm, I didn't know that." Callers who had thought that Social Security was a personal retirement insurance program are going to be disabused of that inconvenient notion, and informed that it's really just another kind of welfare in need of reform. As it turns out, callers are told, you don't have an individual account of any kind, the money is just taxed from you and handed to someone else. Without mentioning Bush or piratization by name, the caller is carefully "set up" to support Dear Leader when he comes in and "fixes" Social Security, turning it from a another welfare black hole into the kind of system you always ("mistakenly") thought it was, the kind where your money goes into your own account.
I know a thing or two about psychology and marketing, and this very subtle ploy being directed at Social Security recipients is pure genius. Never think that these people don't know what they are doing. When we put corporate types who can sell ice to an eskimo for a profit in charge of nations, we can't be surprised when they sell us down the river for a song.
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