Good article on ways to reframe the debate.
What's In A Name? Everything.
How Progressives Can Start Winning Again By Renaming Their Opponents and Reframing The Debate
by David Michael Green
<snip>
So we must adopt the label 'progressives', but more importantly, what do we call our good friends on the right?
<snip>
I propose that one of the easiest and smartest single moves we can make toward winning the political war in which we are engaged is to start calling our opponents 'regressives' instead of conservatives. 'Regressive', as in: "We don't want to regress back to consigning our elderly to a life of poverty." Or, as in: "We oppose returning to back-alley abortions." Or: "We believe in moving the civil rights agenda forward, not backward." Or, "The regressive right is taking us back to a polarization of wealth not seen since the Gilded Age." And so on.
<snip>
This term meets all the criteria just described. It makes powerfully clear the distinction between the us and them. It takes policy disputes over reproductive rights, civil liberties, Social Security, taxes, foreign policy and most everything else, and it fits these into a simple thematic framework which unites these otherwise disparate ideas. And, it does so in a fashion which is intrinsically and, (to us good guys) favorably, judgmental: We're forward thinking. They want to return to the bad old days.
<snip>
Changing how the public labels categories changes the associations those labels invoke in people's minds, which in turn changes their affective attitudes toward what is being described. Too many American unconsciously think 'wasteful', 'wimpy', 'criminal-coddling', 'anti-religious', 'baby-killing', 'tree-hugging' wackos when they see or hear the word 'liberal'. Progressives saddled with that kind of baggage start out eleven points down in a ten point game. No wonder we keep losing.
<snip>
But the smartest, easiest and most fruitful step we can take today is to label ourselves the progressives we in fact are, and our adversaries the regressives we know them to be.
http://www.commondreams.org/views05/0208-21.htm