on rhetoric that explains how Bush's speeches help reinforce some of the characteristics that have been pointed out about his supporters.
George W. Bush is generally regarded as a mangler of the English language.
What is overlooked is his mastery of emotional language -- especially negatively charged emotional language -- as a political tool. Take a closer look at his speeches and public utterances and his political success turns out to be no surprise. It is the predictable result of the intentional use of language to dominate others.
Bush, like many dominant personality types, uses dependency-creating language. He employs language of contempt and intimidation to shame others into submission and desperate admiration.If you look at the language that has been employed by Bush and others, particularly as we approach the anniversary of 9/11, you certainly can see this technique being employed:
Catastrophic words and phrases are repeatedly drilled into the listener's head until the opposition feels such a high level of anxiety that it appears pointless to do anything other than cower.
Psychologist Martin Seligman, in his extensive studies of "learned helplessness," showed that people's motivation to respond to outside threats and problems is undermined by a belief that they have no control over their environment. Learned helplessness is exacerbated by beliefs that problems caused by negative events are permanent; and when the underlying causes are perceived to apply to many other events, the condition becomes pervasive and paralyzing.
Bush is a master at inducing learned helplessness in the electorate. He uses pessimistic language that creates fear and disables people from feeling they can solve their problems.The author's conclusions point out why we are losing the battle against Bush and his supporters. We are arguing with logic and they are being manipulated by fear. In a hierarchy of needs, which is going to dominate? People want to feel safe — sometimes at any cost. I think it also explains some of the appeal of Dean, who is appealing to people's optimism and empowering them through the belief that they can take their country back.
Bush's political opponents are caught in a fantasy that they can win against him simply by proving the superiority of their ideas. However, people do not support Bush for the power of his ideas, but out of the despair and desperation in their hearts. Whenever people are in the grip of a desperate dependency, they won't respond to rational criticisms of the people they are dependent on. They will respond to plausible and forceful statements and alternatives that put the American electorate back in touch with their core optimism.http://seattlepi.nwsource.com/opinion/130534_focusecond13.htmlIt's a very interesting article that I would encourage others to read in full.