|
"Frame" is a nice buzzword. Never been into advocacy linguistics.
"Beliefs" is probably a better way of putting it. "Hopes", too.
Stray facts that don't fit into established belief systems, esp. when they're built on hopes, don't get accepted. Facts have to be relevant and consistent with previously accepted facts; how people construe relevance is not what Lakoff does. It's what Stalnaker and Roberts (and many others) do.
Frequently, when people construe relevance in a way that isn't consistent with facts that they don't yet know, it's difficult to get them to reject that construal when those facts become known. It's their insight, their conclusion, and they don't want to be wrong.
Moreover, it's also hard to get people to reject presupposition if they didn't reject it when they heard it. In "Have you stopped beating your wife?" questions (and many other kinds), there's an presupposition "you're beating your wife" that you have to make to understand the question. There's no assertion, there's no claim, there's no facts. Just presupposition. And we initially assume it's true, and then consciously have to deny it. If we miss the conscious denial part, we accept it as true, and it's hard to correct.
|