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The breakdown as I see it:
1) Your top RW leadership, this goes beyond CEOs. These are the PNAC type folks that have a global and national vision of what they want.. their 'dream world'. They believe in this no government programs etc bull as if it was a religion.
2) Business owners, small and large. They are RW for two reasons.. first and foremost is money. The second is the more power the RW has then the result will be further weakening of labor power. The weaker the labor power, cheaper the wages etc you get the idea, back to first reason.
3) Nut cases - your fundies etc, not much to talk about here, the rapture etc you've heard it all before. Go back 100 years and you can find the same loons selling everything they own heading to some unknown farm to wait out 'the last day of the world' following some nut preacher.
4) White collar upper middle class. Whats to say here..? Wife and husband usually both work, pulling in the median salary each they are pretty flush with cash. These are the folks with the two SUVs, 250k house etc. They dont' care about any safety nets because they at least for now live in arrogance, probably had parents who were middle class maybe a notch lower then them, never been poor. See Johnson County Kansas for a great example of this.
5) Blue collar, working class RW voters(our lost votes) - A good source for this is "Whats the Matter with Kansas?" A really good book by Thomas Frank. These are people who have every reason in the world to vote Democrat but they don't. Why not? The theory is that given the choice between the two parties the Democratic party will essentially be the same as Republican's economically so they vote RW due to the perception of better 'morals'. Since they aren't going to gain economically they go values.
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