Here's an except from an article on "NASCAR Dads" from the Atlanta Journal-Constitution.
NASCAR Dads: GOP’s inside track by Scott Shepard
If "NASCAR dads" are in the driver's seat for the 2004 presidential election, the Democratic Party's chance of recapturing the White House may well be roadkill.
In fact, as thousands of racing fans descended on this small town for the Labor Day weekend running of the Southern 500, it was difficult to find any NASCAR fan, dad or mom, willing to listen to Democrats.
In interviews amid the Confederate flag-flying RVs in the parking lot and infield of Darlington Raceway and among the souvenir trailers lined end to end just outside the raceway gates, only one Democratic presidential candidate got a favorable mention --- Sen. John Edwards of North Carolina.
This is a bastion of middle- to lower-class white males, mostly from rural areas, who have been lumped together by political analysts as "NASCAR dads." They make up a demographic that Democrats want, much as they sought the suburban "soccer mom" vote in 2000.
Years ago, NASCAR dads might have voted their wallets with the Democrats, who tailor the economic policies to the less-well-off. But not now. As a group, NASCAR dads are not terribly political, but when they vote, they align culturally with the Republicans.
They are people like Mike Eidsen, 55, of Douglasville, a former Atlanta Gas Light employee and father of two, who now follows the NASCAR race circuit as a fan and a vendor, selling T-shirts, hats and jackets bearing the logos of popular drivers.
"My granddaddy was such a Democrat he would have voted for Satan himself if he was on the Democratic ticket," Eidsen said. "So I grew up Democrat and always voted Democrat. But not anymore. That was a mistake."
The last Democrat he voted for? "Jimmy Carter in 1976," he said. "And that was another mistake."
http://www.ajc.com/print/content/epaper/editions/sunday/news_f315391f608162af0001.html