Gardiner's work is invaluable, I recall a study he did, in 2003 I think, detailing 50 government lies about Iraq. Jessica Lynch was one of them...
http://www.uruknet.info/?p=m12890&l=i&size=1&hd=0
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Zeese: How about information during the war? Did the embedded journalists help give the U.S. a more accurate or less accurate perspective? How did the Pentagon control information?
Gardiner: A number of democratic institutions failed us during the war. Certainly, the press was among those. I attended a conference in London in July 2003 at which one of the PR firms that advised the Pentagon talked about lessons learned from the effort. They were pleased that they were able to dominate the story. That was their objective. The embedded notion had been tested in Afghanistan, and it proved to be effective. The product was lots of coverage with personal stories of soldiers. That was the Pentagon objective. Keep their story on television. Keep people talking about Meals Ready to Eat, and they won't criticize the war.
As I mentioned, I had done analysis during the major offensive operations. One of the things that the head of this PR firm said at that conference was that in the next war the Pentagon wanted to control context more and not let it be done by retired military people.
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Zeese: And in the occupation phase? What kind of media control occurred as that phase began? Is it continuing today?
Gardiner: There have been major media strategies during the occupation. For the first year, the same pattern continued. We heard exaggeration and deflection from the press conferences from Baghdad. After the first year, the White House strategy shifted.
The idea what that it wanted the American people to forget about the war. They quit having press conferences in Baghdad. Central Command quit having press conferences. The military spokesperson from Iraq became junior officers and enlisted people. The Brigadier Generals disappeared.
The current strategic communications strategy is to make it seem as if there is progress, keep the number of stories down and certainly to continue to hide casualties. You may know that the United States is the only coalition country that did not honor its returning dead.
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