SUV Drivers Not Patriotic, Survey Finds
Percentage Considering SUV Hits Three-Year Low
POSTED: 1:49 pm PDT June 27, 2005
Ninety percent of people in the market say that people who buy SUVs should not be called patriotic.
Kelley Blue Book's third annual New-Vehicle Buyer Attitude Study found that over the last year the number who said SUV drivers are patriotic dropped 12 percentage points, the group said in a news release.
Also, the number of shoppers considering an SUV fell to 34 percent, the lowest level in three years. There was some grown in interest in small SUVs, however.
High fuel prices were cited in a news release as the reason for the lack of interest in larger vehicles. Thirty-seven percent also said they worry that big SUVs hurt the country by increasing dependence on foreign oil
more...
http://www.thekcrachannel.com/automotive/4657128/detail.htmlVote at the survey
Does driving a large SUV make someone less patriotic?
Choice Votes Percentage of 563 Votes
Yes 86 15%
No 458 81%
Unsure 19 3%
From the Kelley Blue Book site...
THIS FOURTH OF JULY, PURCHASING AN SUV NOT SEEN AS PATRIOTIC
Kelley Blue Book’s New Vehicle Buyer Attitude Study on SUVs
Finds SUV Consideration at its Lowest Level
IRVINE, Calif., June 27, 2005 - A new study available today from Kelley Blue Book Marketing Research reveals that a strong majority of American consumers do not see the purchase of an SUV as “patriotic.” In the third installment of the company’s annual New-Vehicle Buyer Attitude Study on SUVs, nearly 90 percent of shoppers in the market to buy or lease a new vehicle do not believe that SUV drivers should be described as patriotic. Compared with attitudes of the new-vehicle-shopping group last year, the percentage of those who described SUV drivers as patriots dropped 12 points to a paltry 11 percent, the lowest level in the study’s history.
Similarly, the number of vehicle shoppers considering an SUV has fallen to 34 percent, also the lowest level in the three years of the study. The only segment among sport utilities to see any growth in interest is small SUV. Interest in purchasing a mid-size or full-size SUV decreased, and luxury SUVs remained flat.
“Consumers can expect red, white and blue-themed auto sales events this Fourth of July weekend, and in the current market they will be accompanied by big incentives on larger sport utility vehicles like the Ford Explorer and Chevy Tahoe,” said Jack R. Nerad, editorial director and executive market analyst for Kelley Blue Book. “Promotions like the GM’s ‘You Pay What We Pay’ will help sales of these vehicles in the short-term, but over the longer term the domestic car manufacturers will have to reconcile themselves to the fact that American consumers seem less enamored of big SUVs than any time in memory.”
According to Kelley Blue Book Marketing Research and recent sales figures, interest in SUVs is rapidly declining and the high price of fuel is a major cause. Last year, the study showed that shoppers’ top reason for not considering an SUV was that it was not the type of vehicle they were interested in. This year, the No. 1 reason for not considering an SUV is the escalation of gas prices. The percentage of those citing fuel prices as a major reason to reject SUVs was up eight points from last year to 61 percent. This concern over fuel prices also has broadened to an unease over SUVs’ effect on the country’s dependence on foreign oil. In fact, 37 percent of shoppers in the study said that U.S. dependence on foreign oil is a major reason they are not considering an SUV.
more...
http://www.kbb.com/kbbmedia/index.asp?pg=release&year=2005&date=6-27