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quite the same thing as the FOX News Channel, but close.
What I can tell you about the FOX culture, as I understand it, is:
1) FOX like any other large corporation is driven by the bottom line.
2) There are many people working at FOX who do NOT subscribe to the Murdoch mentality.
3) Because of 1) the thinking was that they were pandering to what people wanted to hear. That was the neo-con agenda. (In the FOX view.) TV tends to pander to what we called "Joe 6-Pack". If Joe wanted to have his juices energized with talk of war, they would cater to it. I have sat in meetings where FOX execs (corporate) told us we had to do news that would "appeal to the smart urban professional with very little time on her hands." (Read what? Single, black woman, with kids, off to work?)
4) When the tide turns, FOX will pander to whatever they feel will get them the most ratings. No question. If the ratings are down 20% now, they will change such important things as graphics, anchors, and writers. But in the long run, they will change content only if the ratings go down even more. I know them well enough to know, they will try ANYTHING to have ratings.
Right now, car chases and banal interviews drive what they do. That's just filler for the flash. Flash drives the "market"; Sound effects when wiping between stories, crawls with all kinds of stupid information,:05 soundbites, video shots on edited stories no more than :02 or so, anchors are featured (not the guests, guests are just there to be sounding boards for the anchors), sensational stories, and any thing you can put on LIVE!
The political agenda of Murdoch is obvious. But even he relents when it's more expedient to make money than play politics. He isn't so much of a "freedom lover" to not cater to communit China. It's all a part of his "building the Rupert empire" phylosohy. He really doesn't care about politics. He cares about MONEY. And creating monopolies. Whatever political group is in power tht will advance that, he will promote. Right now it's Bushco.
I firmly believe he wants to own the world.
So, in closing, my take on FOX is...they are an arm of the GOP and carrying their water. Sort of. They're not married to it, and they're not owned by them. If Rupert starts losing too much $...he'll bail.
A really interesting and telling thing this week was the WH press conferences where it looks like the reporters are getting their balls back. Now why is that? I think it's because they know the worm is turning and don't want to be on the outside.
They really are a bunch of lemmings (after 30+ years I know) and if this adm. starts to lose it, they'll be like phirrana on a KFC chicken leg.
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