28% of consumers live paycheck to paycheck - survey
MARKETWATCH
August 7, 2005
Fully 28 percent of U.S. consumers "have no spare cash" and live paycheck to paycheck.
These are the findings of a new survey of about 1,000 Americans by ACNielsen, the market research company.
"On a daily basis, Americans are exposed to two competing messages: 'A strong economy is dependent upon strong consumer spending;' and 'Your consumer debt levels are too high,'" said Tom Markert, ACNielsen's chief marketing officer. "Historically, the first message has driven consumer behavior more than the second one. Lately, it seems, the second message is starting to get some traction," he said.
The report also says:
While more Americans appear to be investing than last fall, the United States still ranks near the bottom of all countries surveyed in terms of setting money aside for the future. When totaling the percentage of respondents who said they use spare cash for savings, stock or mutual funds, and/or a retirement fund, the United States ranked 33rd out of the 38 countries surveyed.
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