|
787 is an adequate sample of a population if theory is used correctly.
Remember, in statistical theory, one assumption is almost always present (except in the case of some non-parametric statistics) - that the sample is derived from a random selection from the population. In theory, a random selection will give you members distributed as in the population. Since this distribution matches the distribution of the population, then the opinions of the sample will match those of the population in theory.
The +/- X% you see with all polls is the amount that is taken into account based on measurement error. This error is still determined with the original assumption of randomness in place. So, error is increased dramatically when there is no randomness of selection.
This brings us to polling, and polling professionals. All pollsters know the theory, but they also know the limits of their sampling methods. It is virtually impossible to get a true random sample in polling. I could list all of the issues surrounding sampling error, but you could probably already guess most of them. Suffice it to say that pollsters do their damnedest to ensure a random sample, but understand that they can't get it.
Now, all pollsters have favorite sampling methods that they use. These methods will either yield over or under estimation on any number of variables. The best thing to do when looking at a poll is to look at the demographic breakdown of the poll to see if it matches reality, also, take a look at a pollsters accuracy. I have been wanting to do the latter, but have not had the time. If an enterprising DUer would like to take a group of pollsters, look at their predictions of a presidential/congressional/state race in the past, and then look at the actual vote to see the margin of error - it may be insightful. You would need to take the last poll result closest to election day as a comparison, but it may lead to some insights.
My final thought about polls is this: Polls are extremely useful tools to examine public opinion. While there are firms that use polls as a public opinion manipulation tool, the vast majority of pollsters are legit. It is their individual methodologies that should be scrutinized. Remember, it does a pollster no good to make a poll look good for a particular client. That client wants to know what the real opinion is out there. If I client is misled, and loses an election because the pollster was painting a rosy scenario, then that pollster gets fired. Bad news does not make a bad pollster - bad results does.
Take all polls with a grain of salt, and look at the sampling methodology and demographic breakdown of the sample to understand how accurate the poll will be.
|