http://www.sacbee.com/24hour/politics/recall/story/986513p-6928291c.htmlANALYSIS: Two ads from Gov. Gray Davis
By TOM CHORNEAU, Associated Press - (Published September 2, 2003)
(AP) - Gov. Gray Davis will begin running his first TV ads Wednesday. Here are details:
-Titles: "Outcome" and "Keep Working."
-Length: Both 30 seconds.
-Created by: Doak, Carrier & O'Donnell.
-Airing: Los Angeles, San Francisco and Monterey beginning Wednesday.
-Dominant images: On-camera images of Sen. Dianne Feinstein.
-Script: In the first ad, "Outcome," Feinstein says: "This governor was elected just last November. The recall was started within three months by people who were unhappy with the outcome of an election in which 8 million Californians voted. The recall is creating uncertainty and instability - it's bad for our economy, it's bad for jobs and it's bad for California.
"I'm going to vote against it. I hope you will too."
In the second ad, "Keep Working," Feinstein says: "I hope you'll vote against the recall. With 135 candidates someone could win with 15 percent of the vote. Will they be qualified? Where will they stand on the issues? What will the uncertainty do to our economy? This recall is bad for California. The governor deserves the chance to keep working on issues we care about, like education, health care and important new privacy legislation. On the recall - just say no."
-Analysis: It's no accident the state's most popular elected official is featured in Davis' first ads. Producers are hoping some of Feinstein's good standing with voters will rub off on the embattled governor, and especially that her strong message against recall will resonate with Democrats - the state's majority party.
Most of Feinstein's major points are accurate and fair. Recall was started by a handful of Republican activists unhappy after losing last November's election. The notion that the governor might be replaced in the coming weeks does create an air of instability for state government. And it is also fair to say a replacement candidate could win the election with a small minority of the votes and with few qualifications.
But how big an impact recall has on the state economy is debatable. California has a $1 trillion economy - the sixth-largest in the world - and its fate is not necessarily determined by the governor.
The state's economic woes began well before recall and are not likely to end if Davis keeps his job.