Origins: As Strother Martin's character wryly observed in the film Cool Hand Luke, "What we've got here is failure to communicate."
Dick Forrey, a member of the Indiana-based Howard County Vietnam Veterans organization, rashly penned the above message in TARGET March 2002 after failing to secure a $100 sponsorship for a travelling Vietnam Veterans' Memorial Wall exhibit from his local Target store. Mr. Forrey was rebuffed, because Target does not give out cash donations through local stores; they donate money only at the corporate level, and only through grants to organizations falling within their defined general areas of giving. Mr. Forrey has since apologized for his mistake and issued a retraction:
I made a mistake on this one, and I've learned a hard lesson — that's for sure. What started out as a message for the members in our organization has turned into a hate-type thing. I never wanted to start any national boycott. I just wish it would all stop.
Some people have used my words and perpetuated lies. It's sad that some of these people would use veterans as a way to push their own political views. I've sent out a retraction, and no one pays any attention.
Target also explained their side of the story:
We want to clearly and completely apologize for any misunderstanding regarding Target's support of the Vietnam Wall and our corporate giving program. Giving back to the communities where our stores are located is something we're proud to do. In fact, nationwide, Target Corporation gives more than $2 million a week to the communities in which we serve.
In March of 2002, a veteran approached one of our stores seeking a $100 donation for a display of the "moving wall" in his area. Target does support events in the communities in which our stores are located. While each store determines which events to sponsor, any contribution is limited and is made in the form of a gift card. The stores are not able to give cash contributions to any organization. Stores are also able to donate volunteer hours to community events and projects.
Our corporate giving program that does incorporate cash donations is handled through a process called grants. Unfortunately, the veteran and his organization were not provided the proper information to facilitate consideration of a grant from either the store or our corporate office. The initial response of the team member at the store and the reply from our corporate office are inconsistent with the respectful manner in which we want all of our guests to be treated. We are truly sorry for this oversight and the resulting confusion that has taken place.
We accept all applications for grants from January 1 to September 30 of each calendar year. Any guest can request a grants application brochure at their local store, called "Grant Guidelines." Veterans programs may be considered for grants if the subject matter falls into one of our three general areas of giving: education, arts and family violence prevention.
http://www.snopes.com/politics/military/target.asp