The Free Toaster? Today, It's an IPodBy DAVID BERNSTEIN
Published: August 18, 2005
CHICAGO, Aug. 17 - When Nahs Horton, a 26-year-old entrepreneur, recently decided to join Lakeshore Athletic Club, a fitness center here, he cited two reasons, one big and one tiny, for doing so: the chance to play pickup games with National Basketball Association players who sometimes work out there, and the free iPod Shuffle that the club offered for signing up as a new member.
"To play against N.B.A. players - that's the biggest reason I joined," Mr. Horton said. "But they were like, 'Hey, if you join you get an iPod Shuffle,' and I was like, 'Cool, that's an added bonus.' "
To lure customers these days, marketers at corporations and small businesses are capitalizing on the iPod craze by giving away the popular digital music players made by Apple Computer. In fact, iPod Minis are the No. 1 "motivational" electronics product, according to the trade publication Incentive.
IPods come in three versions: the original ($299 to $399 for 20-gigabyte and 60-gigabyte models); the iPod Mini, which holds less music and comes in four colors ($199 to $249 for 4-gigabyte and 6-gigabyte models); and the iPod Shuffle, about the size of a pack of gum ($99 to $129 for 512-megabyte and 1-gigabyte models).
More:
http://www.nytimes.com/2005/08/18/technology/circuits/18ipod.html?8cir&emc=cir