|
The NFL and ESPN are afraid--aka Jimmy the Greek-- that the face of football is becoming too black. They are afraid it will be too much like the NBA to be marketable to the NASCAR crowd. And so they do try to lighten it up a bit, so to speak.
At the same time, they don't want to lose their black audience, so they try to please both groups without offending the other. I don't think this is completely conscious-- I think some of it is just what's been called a "black tolerance" level. Many of the people in control want fairness, and want to see black atheletes given their due, and given coaching positions, and even ownership positions. But at some point ESPN, the NFL, and other sports-related entities just feel uncomfortable at the number of non-white faces, and have to go a little white. So they hire Limbaugh, feeling he targets a market segment they are not fully utilizing, or some such PR nonsense.
But I don't think that's what's happening with black coaches. I think that has more to do with plain old racial prejudice. Owners, most of whom are old enough to have lived during segregation, just don't quite feel as comfortable with a black coach. These owners are generally wildly successful or lucky business people who are used to going on gut feelings, and they look at a black applicant and a white applicant and just feel that the white one is better, for some intangible reason. That intangible is race-- they feel more comfortable with their own. Which is why we need black ownership of teams, and a stronger incentive/penalization program by the NFL towards hiring minority coaches. We need to break the bias.
I believed ESPN was just trying to hire a dynamic, energetic announcer when they hired Limbaugh. I thought they would keep politics out of sports. But they haven't, so far. And so far they are defending him. Which makes me not so sure about their original motives. Either way, their current intentions are clear. They don't care about the integrity of their programming, only about their numbers, and maybe some deeper agenda, conscious or not.
Good post, Yavin4.
|