Some selected quotes from the Luntz memo:
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"The emergence of Mahmoud Abbas as the new Palestinian Prime Minister comes exactly at the wrong time. His ascent to power seems legitimate. He is a fresh face, and a clean-shaven one at that. He speaks well and dresses in Western garb. He may even genuinely want peace.
Just as President Bush had begun to make headway in drawing attention on the need for a reformed Palestinian leadership, the Palestinians throw us this curveball. Is it a concern that he is a Holocaust denier? Absolutely. Will that fact convince Americans that he cannot represent the Palestinian people in an honest bid for peace? Hardly. Americans don't want to hear about the Holocaust anymore, and they particularly don't want to hear it from the Jewish community. Nevertheless, you need more substance on Abbas before you can tell the American people you question his devotion to peace.
"It is essential that you use positive language when asked about Abbas. However, that does not mean you must compliment Abbas himself. While knocking him down now does little to help your long-term goals, building him up is also counterproductive. Therefore you must remain positive about the peace process and indifferent about Abbas until he defines his role.
"The settlements are our Achilles heel, and the best response (which is still quite weak) is the need for security that this buffer creates. `Security' sells. Security has become the key fundamental principle for all Americans. Security is the context by which you should explain Israeli need for loan guarantees and military aid, as well as why Israel can't just give up land.
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