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My first post here and I’m jumping in. I wrote this after watching Senator Nancy Pelozzi bravely endure the Kyra Phillip’s public meltdown on CNN. Be gentle, I am just a regular person trying to be heard. Feed back welcomed. Is this close to useful? ............. To Democratic leaders: It’s The Message Senator!
Simple formula for success: Look positive and drop the negative. This is a media age. Short brief statements punchy and to the point. Learn from the other side: As Sun Tsu said-> Message discipline.
1.) Praise the survivors. -focus on their heroism and strength and family loyalty. - we will rebuild the Gulf Coast -these are proud and tough Americans - Americans roll up their sleeves and get working and helping - the survivors are already going to school, getting jobs, setting up homes. - do not call the survivors “ victims.” These folks are: survivors, Americans, tough, can-do, resilient, will bounce back, will have new lives, their children will have a bright future. - they will rise. - they will be reborn in the American dream.
2.) Praise the American people for opening up their hearts, homes and wallets. -Emphasize that they are the future for the survivors ( not the Fed) because they will open their homes and schools and offer jobs to welcome these good people into their community. - look towards the future -look towards the future of New Orleans -look towards a safer future for America - praise the generosity of the American people – thank the people of the world, from all nations, for offering to step up and help.
3.) Express disappointment about the Federal response to a national emergency. -It’s not a hurricane, it’s not Katrina, say it’s a national emergency. Say it over and over. -Not a local problem - Get away from the school bus non-sense and local failure - Repeat: This was a disappointing response by the federal government to a national emergency.
4. ) Avoid negative words like: Disaster Victims Failure (by anyone) it sticks to the speaker, mentally listeners will tar the speaker with failure thoughts too.
5.) Avoid dead end issues: -never mention asking for another commission or study again. NEVER. - Either form a commission or drop it, don’t ask or call for one. - A Katrina commission will not help win elections anymore than the 9-11 comm did. - Firing FEMA Brown means nothing- it will not change the lives of anyone. So if he is fired then what? I told you so to the WH? If he is not fired we look powerless.-- Firing Brown won’t change anyone’s vote.
- rather than talking about a commission appoint a commission, take action, head it with Ray Nagin, add Wes Clark, Bill Clinton, and business leaders, former FEMA head Mr. Lee Witt, citizens from NOLA and region, and LSU Hurriciane center experts. Add someone with media appeal. Think Tom Hanks, Dan Rather for dogged journalistic POV. There need to be many spokes people of the same conviction- not just the politicians. People with a strong and positive public image need to speak out and speak up.
6.) Give leadership initiatives, offer concrete plans. -Streamline FEMA get it out of HS - make FEMA accessible to crisis survivors -Rapid FEMA response -More jobs for Americans, more jobs for the survivors. Jesse Jackosn said it well today but it needs strong public voice - make sure that the survivors get the jobs in rebuilding these communities. 7.) Use positive words: defend empower encourage engage facilitate fast-track foster give back help instill invest in promote protect push for revive share stimulate support
8.) Examples of the message. Pick it and stick it:
They’re NOT refugee’s they’re survivors.
Accountability: It’s not a game.
It’s not about the levee it’s about the Superdome.
National leadership means working for the good of the people at the local level.
Mayor Nagin needed help, an SOS did not mean Sit On the Sidelines.
The Bush stops here.
FEMA money can’t wash away the tears.
Remember the Superdome
We don’t look to Mayors for Presidential leadership, accountability is the name of this game.
This was a national disaster not a Louisiana disaster, our federal leaders were four days late and a leader short.
You can lead an Arabian horse to water but you can’t make him drink.
The strength and resilience of the survivors of this national disaster is matched by the generosity of the American people.
These are my suggestions. Does anyone have any other thoughts, slogans, good adjectives that convey a strong message.
Example:
America is a progressive nation and our future lies in the rebirth of the southern gulf states and in the success of the families that survived this national emergency. As they grow strong so will America. As they heal, so will America. As their children prosper so will all our children prosper.
Our fate, our path, our future is as one. When one is hurt- we all hurt. When one dies we all die... a little. We can see clearly that wealthy and poor are indeed brothers and sisters. To diminish just one is to diminish us all, to raise just one– is to raise us all.
We will make certain that our national readiness is progressive and strong, that our federal response is quick and sure, we will guard our nation , we will guard every city, every town, every street, every home ... and every child and man and woman will sleep in certainty and rest in calm tranquility knowing that they will never be left behind again. They will never be washed away again.
We will build a strong, progressive, America and we’ll build prosperous, and secure homes for all Americans. The survivors of this national disaster will be assured of work, and the means to support themselves and their families as the re-building process takes off, as it grows. These American survivors will see to it that their communities will rise from this national crisis, men and women working to build a strong and secure America.
Our nations readiness will never again be four days late and a leader short.
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