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IMO, pretty much anybody PERIOD could do a better job.
In my line of work I deal with a lot of brokers and salespersons. When circumstances require one of them to express regret and admit fault, nine times out of ten the phrase used is "I do apologize."
Careful, though not unrealistic, reading of that phrase indicates that the speaker isn't apologizing; the speaker is doing. That sounds like a nit-pick, but in a lawyer-saturated business, pretty much everyone is very careful in the selection of words. If someone is not willing to apologize, one can certainly "do," right? I mean, there's no apology (or admission of fault or responsibility or regret) in that case, so everyone's happy, right?
It's all part of the same sick mindset that allows this kind of thing: "John Doe Enterprises admits no fault but agrees to pay $100 million to the families of the people whom its products killed."
Bush, for all of his disgusting incompetence and non-accountability, is 100% a product of the CEO image into which his handlers have morphed him.
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