East Aurora has maintained its quaint ambience by telling big-box stores to stay out of town - and making it stick
Wal-Mart went up against East Aurora twice and lost both times.
Wegmans wanted to give the community its best. The village helped give it the boot.
And this summer, village leaders drove out restaurant drive-throughs.
Is it any wonder that East Aurora is the community where developers fear to tread? East Aurora's get-tough stance on development, its vigorous and successful opposition to keeping out "big box retailers" like Wal-Mart and a healthy sense of community are key factors in retaining its atmosphere of a bygone era boasting small-town charm and a vibrant business district.
Village Trustee Elizabeth Cheteny wants East Aurora to be a model for other
communities seeking to preserve their small-town identity.
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