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Edited on Thu Sep-29-05 03:25 PM by benburch
Sony failed to meet the needs of the Adult Film Industry, and the rest is history...
Beta was technically superior to VHS - Beta was in the market first, had smaller cassettes, sharper image, fast-forward and rewind operations could be done with a "laced-up" picture still on the screen, which made searching easier, beta recorders could record in sound-only mode where you got amazingly good sound reproduction,
But the early Beta recorders, and in fact the early VHS recorders could record only one hour maximum on a tape.
This would have been perfect if what you did with a VCR was time-shifting a TV show or recording Christmas. But at the prices for VCRs back then, it was hard to like a TV show enough to justify buying one, and there were Super-8mm movie cameras with synchronized sound that were MUCH cheaper, and produced better results in home lighting conditions.
But there was something you could not do with a Super-8mm camera; Make films of your swinger's parties. You simply could not get any lab that was licensed to do Kodachrome to develop them! It was for this reason that Polaroid was working on a home-developing movie film technology in the 70s, which technology was just ready for sales when the VCR and Home Video Camera appeared and removed its market.
Swingers bought VCRs and they wanted to rent feature-length porn films. And nobody wanted to change cassettes in the middle of a feature. The VHS technology required only an adaption of the cassette itself to be able to do two hours, and fairly minor changes to the recorder (EP and SLP modes) to enable a 2 hour cassette to record 4 or 6 hours.
Sony could not change its smaller cassette to hold more tape, and did not promptly meet the demand for a slower recording speed.
By the time they did, the Adult Film Industry was already in mass production of feature films in VHS format, and Hollywood was jumping on the bandwagon with mainstream films.
Yes, eventually both porn and mainstream films on Beta appeared, but by then the market advantage Beta enjoyed from its first-out and superior picture had been overshadowed by the sheer numbers of other people who had VHS machines and who could loan you tapes or copy tapes for you.
In more modern times a very similar thing happened with Circuit City's "DIVX" technology. This was a technology that allowed a keyed DVD to be played in a player for a particular number of plays or length of time before it became useless or before a bit more money had to be handed over to make it play again. Conceptually this was a rental DVD that you never had to return. I worked on this project as Zenith's software liaison to Circuit City, and was never able to convince them that porn was a natural marketplace for their product; Some people who rent a porn video might not want to have to drive 20 miles to the porn store to return it, after all. Well, I never was able to convince them (they being bible thumpers) and DIVX is defunct.
(Note, this is not the DIVX video compression method currently in use on the Internet; It was named DIVX as a sort of "fuck you" to Circuit City by people who thought the real DIVX was an invasion of privacy and an abusive digital rights management system.)
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