http://www.alternet.org/story.html?StoryID=16885Maybe it's because Bush fits an underlying recipe for the kind of confident, authoritative father figure such dads believe should run the ship of state as they believe a man should run a family. Republican rhetoric may appeal to the blue-collar man, Lakoff suggests, because we tend to match our view of good politics with our image of a good family. The appeal of any political leader, he believes, lies in the way he matches our images of the father in the ideal family. There are two main pictures of such an ideal American family, Lakoff argues. According to a "strict father family" model, dad should provide for the family, control mom, and use discipline to teach his children how to survive in a competitive and hostile world. Those who advocate the strict father model, Lakoff reasons, favor a "strict father" kind of government. If an administration fits this model, it supports the family (by maximizing overall wealth). It protects the family from harm (by building up the military). It raises the children to be self-reliant and obedient (by fostering citizens who ask for little and speak when spoken to). The match-up here is, of course, to Bush Republicans.
<snip>
Maybe, however, something deeper is going on, which has so far permitted Bush's flag-waving and cowboy-boot-strutting to trump issues of job security, wages, safety, and health – and even, in the case of Bush's threats of further war – life itself. In an essay, "The White Man Unburdened," in a recent New York Review of Books, Norman Mailer recently argued that the war in Iraq returned to white males a lost sense of mastery, offering them a feeling of revenge for imagined wrongs, and a sense of psychic rejuvenation. In the last thirty years, white men have taken a drubbing, he notes, especially the three quarters of them who lack college degrees. Between l979 and l999, for example, real wages for male high-school graduates dropped 24 percent. In addition, Mailer notes, white working class men have lost white champs in football, basketball and boxing. (A lot of white men cheer black athletes, of course, whomever they vote for.) But the war in Iraq, Mailer notes, gave white men white heroes. By climbing into his jumpsuit, stepping out of an S-3B Viking jet onto the aircraft carrier USS Abraham Lincoln , Bush posed as – one could say impersonated – such a hero.