DO TITLES MATTER?
Are some of the Democratic candidates for president in 2004 looking better in polls that refer to them by their honorific titles, such as Senator, General or Congressman?
An experiment conducted in this CBS News/New York Times Poll shows little direct benefit in favorability ratings or vote preference for most candidates from the use of their titles. Inclusion of titles along with the candidates' names has the most impact for members of Congress (including Senators), while it has little effect on the ratings of those outside of Congress.
When asked who they want to win the Democratic nomination, Congressman Richard Gephardt rises to the top of list among likely Democratic primary voters when his title is used, and Senator John Kerry's favorable ratings improve slightly when Senator is included in his name. And while Wesley Clark is a strong contender for the nomination whether or not he is referred to as "General."
Most voters have yet to form favorable or unfavorable opinions of individual candidates, and the presence of a title does little to change that. Notably, neither Wesley Clark nor Howard Dean gain much from the inclusion of their titles in the question; nearly identical percentages of voters have favorable views of each candidate regardless of whether or not titles are used. The only candidate for whom the mention of a title makes any difference is John Kerry, whose favorable rating increases when he is identified as Senator John Kerry.
http://www.cbsnews.com/stories/2003/10/02/opinion/polls/main576342.shtml