http://www.csmonitor.com/2003/0131/p11s01-coop.html?mostViewedfrom the January 31, 2003 edition
WASHINGTON – What happens when the voice of the people gets as fake as a television laugh track?
That's what's happening to the "letters to the editor" column in scores of newspapers today, thanks to a tactic known as "AstroTurf." Borrowing a trick from lobbyists, interest groups are using phony grass roots letter writing campaigns to puff up their support.
This week, the Republican National Committee (RNC) was caught distributing a form letter praising President Bush that ended up printed, often verbatim, in nearly 75 papers, according to "Fight Back Against Killer Astroturf," one of the many Internet "blogs" tracking this story.
Earlier, newspapers in Wisconsin received a number of letters supporting abortion rights that originated on a Planned Parenthood website.
The GOP letter, which begins, "When it comes to the economy, President Bush is demonstrating genuine leadership," was purported to be the genuine feelings of writers from Rutland, Vt., to Palo Alto, Calif. The truth, as Internet sleuths soon discovered, was that the text was posted on a RNC website that even included links to local news outlets.
The website (www.gopteamleader.com), is described as "an online toolbox for Republican activists." Once a visitor registers, they'll receive Republican e-mail updates and even the exciting opportunity "to collect 'GOPoints' by completing Action Items and redeem them for collateral of your choice, ranging from coolers to mouse pads."
more