They (reported in July 2003) were commissioned by the DLC, and I'm amazed that the detailed results (but not methodology) are on the web for all to see. If they are an accurate representation of "likely voters'" views, I find them really depressing, especially with respect to white males and married people with children at home.
"Fifteen months from the 2004 election, President Bush appears vulnerable,presenting Democrats with a real opportunity. But in order to take back the White House, Democrats must make inroads among suburban and middle class families with children. This growing segment of the population holds the bulk of swing voters -- and favors Republicans by increasingly wide margins. In fact, in terms of raw numbers of voters who identify themselves as Democrats, the Democratic Party is currently in its weakestposition since the dawn of the New Deal. Exciting the Democratic base alone will not bring enough voters into the Democratic fold. The heart of themiddle class -- suburban parents -- will decide whether a Democrat can defeat George W. Bush in 2004.
Apart from the expanding Latino population, the natural trends of growth in the electorate -- the decline of manufacturing jobs and the shift from cities to suburbs and exurbs, and the dramatic increases in college education and white-collar and professional jobs -- do not favor the Democrats. Quite the contrary; those trends have generally helped the Republicans, and will continue to do so unless the Democratic Party broadens its appeal. While the Democratic Party is seen as having the best platform for blue-collar workers and members of labor unions, they are not seen as a party with a program for suburbanites, white-collar workers, and professionals.
The good news is Democrats already have a set of principles that appeal to all of these groups: The New Democrat agenda.
Moderate and liberal Democrats alike support the centrist solutions proposed in the New Democrat agenda. So do married, suburban swing voters. If the party rallies behind New Democratic principles,.."
http://www.ndol.org/ndol_ci.cfm?contentid=251929&kaid=127&subid=269