Meanwhile, the Web site www.allyourtv.com posted a commentary on Wednesday by Rick Ellis saying that he had been leaked an internal NBC study that described Donahue as “a tired, left-wing liberal out of touch with the current marketplace.”
The report allegedly said Donahue presented a difficult face for NBC at a time of war, saying a nightmare scenario would be one in which his show becomes “a home for the liberal anti-war agenda at the same time our competitors are waving the flag at every opportunity.”
http://www.kansascity.com/mld/kansascity/entertainment/5263274.htmWhile “Donahue” does badly trail both O'Reilly and CNN's Connie Chung in the ratings, those numbers have improved in recent weeks. So much so that
the program is the top-rated show on MSNBC, beating even the highly promoted “Hardball With Chris Matthews.”Although Donahue didn't know it at the time, his fate was sealed a number of weeks ago after NBC News executives received the results of a study commissioned to provide guidance on the future of the news channel.
That report--shared with me by an NBC news insider--gives an excruciatingly painful assessment of the channel and its programming. Some of recommendations, such as dropping the “America's News Channel,” have already been implemented. But the harshest criticism was leveled at Donahue, whom the authors of the study described as “a tired, left-wing liberal out of touch with the current marketplace.”
http://www.allyourtv.com/0203season/news/02252003donahue.html