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The major problem is that in the minds of many Americans, this is an advertising war, not a war about real, serious issues. The same ads that make them buy cars, Wal-mart stuff, or whatever, works on them just as well when candidates are the product. We've known this for years, but continue to try to view the majority of the American public as intelligent, thoughtful, considerate of others, well-informed, well-read, and concerned for their country's welfare as much as their own.
This is not true. It never has been and never will be. The repubs continue to tell their followers that they ARE what I have said above, all the while laughing behind their hands at how dumb and gullible Americans are. They know what works on Americans psychologically, just as all the advertisers know what works, and they use it to the max. One of the major precepts is that the manipulators must keep telling the people that THEY (the people) are in charge, THEY are wonderful, THEY would never be so gullible as to fall for (you name it), THEY are the ones with common sense, etc., etc. This way, you build up the ego but do nothing to change the underlying ignorance, apathy, maleducation, and selfishness. Then you hit them with your propaganda and you get your desired result.
The democrats, on the other hand, are painted with the labels "egghead," "elitist," "overeducated," "whiny," "no common sense," etc. Every time a Dem tries to educate someone about the issues, they are rejected, because the general public has already been told over and over again it is already smarter than any damn Dem. When anyone challenges the idea that the USA may not, despite the hype, be the "most generous nation on earth," there's an uproar about the challenger being unamerican, followed by articles on what the USA is throwing money at (forgetting totally to compare our generosity with the generosity of other countries, where we do not show up so well as a percentage of GNP).
It goes on and on. I do think that the public can wise up, but it will take reality, not words, to do it. Too many words these days are pure propaganda and have a propagandistic effect, not an educating effect. Our grandparents learned thrift in the Depression, worker solidarity during deadly union strikes, caution with war when too many bodybags come home, etc. This is the way today's public will learn its lessons -- real-life pain. It's the old story of those who don't learn history are doomed to repeat it.
Add to this the bone-deep venality of the Bush cadre now in office, and we have a deadly combination. If this or any country has too many rapacious leaders in office in any one era, the country's political and social structure can be irreparably harmed. Despite the claptrap to the contrary, we DO need good leaders at all levels for this country to succeed. Most of us contribute by getting up every day and going to work, raising our kids, maybe doing a little volunteering. We cannot organize ourselves effectively -- we need good, farseeing, and honest leaders to do this.
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