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In 2000, the key word was ambivalence, or perhaps even apathy. Many of the voters who voted for go did so in an apathetic sort of way. When interviewed they said things like "well, I didn't really care for either candidate but Gore seemed more <insert some trival and surface quality here>" People who voted for Bush were the same - "well he just seemed more down to earth" was a common response or "he had more charisma" was another common response.
The number of people who voted for Gore was not because they were committed liberals - and the election was so close (even without the Florida mess) because no one really cared.
In 2004 we have many more intimidation tactics - you're either with the president or your with the terrorists, scare tactics, and other tactics that have been PROVEN to keep the public in life for four years. And now you have a deomcratic front runner who thinks the best way to win is to act like an angry raving lunatic and fanatically attack a sitting president, each branch of government, all congressment, the leadership of both parties, and everyone and everything else. That sort of approach is great for primaries, and it loses general elections. Always has, and it always will.
It it wasn't for Al Gore's disdainful attitude and the infamouse sigh hear round the world in the debates, he'd be president right now, with or with out the florida mess. Americans care more about who's going to make them feel the best about themselves, and Americans are notorious for not liking smart arrogant angry candidates for very long.
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