EXCERPT...
BuzzFlash: Well, what is it? You identify a sort of an emotional trade-off, basically, that the blue collar support of Bush isn't based on facts; indeed, many of these blue-collar males are aware of the facts. But
Bush is offering something else. He's offering them, as you say, confidence in reestablishing their role in the center of the patriarchal world.Hochschild: Right. And this is a delicate point to try to get across. I think we all have feelings and they all can get appealed to. It doesn't mean a person is stupid if their feelings are getting appealed to. But I do think that this is going on, and that there's a kind of a dilemma here that the blue-collar guy, since the ‘70s on, has been suffering a giant economic downward slide. His paycheck is worth less. His job has become less secure. His benefits have been carved down. And all of this is bad, bad news for him. His wife's had to go to work, and now, 30 years later, the two of them earn what he alone would have earlier earned.
With this economic hit has come a cultural hit. Now I think it's a worldwide story, a kind of economic undermining of patriarchal customs and expectations. And so, with this economic decline may come marital instability -- a lot of hard things have hit this guy. And so how he feels psychologically becomes a really important question. And I think the story is that he believes -- whether it's true or not -- that a lot of people have come up from behind him. Women have come from behind. Minorities have come from behind and gotten ahead; immigrants, new arrivals, have come from behind and have gotten ahead. Even the spottedowl -- a lot of them are not environmentalists because they think somebody's now putting animal rights over their human rights. As he's sliding down, he imagines all these groups moving up.
And a very understandable thing to do is to look at them and want them to go back where they came from. The feeling is one of frustration, fear, anger. What he's not doing is looking at Bush, the guy at the top, who's rigging the whole economic game, and who's not doing a thing to support him, and who's actually deflecting blame away from the top. So it comes down to this: those feelings that come with a kind of loss of position, income and status among blue collar males is being exploited instead of addressed.
CONTINUED...
http://www.buzzflash.com/interviews/03/12/int03326.html