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...is a confusion of cause and effect, and a mis-read of what is significant.
People liked Reagan not because of his policies, but becasue of his personality. He came off as warm and genuine, and people responded. His message revolved around "traditional" Amewrican concepts of patriotism, pride, hard work and just reward. His actual policies may have been 180 degrees away from that, but his message resonated nonetheless. I once saw an interview with Geraldine Farraro (sp?) in which she talked about her and Mondale's run against Reagan. She recounted one incident, late in the campaign, when she was stumping before a group of union folks somewhere in the midwest. They were stone faced and unresponsive to her speech, and the polls were showing a pretty sure defeat for her and Mondale. About halway through ehr speech, she sort of sighed and stopped reading her prepared remarks, and started asking the union workers some straight questions. She asked them if they thought Reagns' policies represented thir best interests. They willingly admitted that they did not. So she asked why they were supporting him. They were quiet for a monment, then one guy straightened up and said, "because we're standing tall." His response was met by enthusiastic agreements from his co-workers. They knew his policies by then, and they knew his policies were not the best for them, but they did not care, simply because he told them it was good to be proud of being American.
Much the same thing happens with Bush. You can talk about his disastrous policies. You can point to him breaking every single pledge he made during his first campaign. It won't matter, becasue for a lot of people, the fact that he comes off as this "regular guy" is far more important than any policy decision. His teflon comes from a perceived connection with regular, common people. Yes, he is a priveledged son of wealth and class, but he does not seem that way to most people, and so they like him on a personal level, which is where most people make their decisions in the voting booth.
With Dean we are getting something simliar. People who see him speak like him on a personal level. He comes across as a straight shooter, someone who says what is on his mind, who doesn't have to sit down with a commitee and decide what is most popular. Is it true? Probably not 100%. He does shoot from the hip, he does say what's on his mind, and some think he makes a lot of gaffes, but it hasn't hurt him, so maybe what is going on is that the people who talk about gaffes are not as savvy as they think they are.
We like to act here on DU as if issues are the focus of a political campaign. Candidate X is better becasue he is for/against (pet issue here). But the fact is, personality has way more to do with it that issues. History backs up this assertion.
The teflon bandied about by the pundits comes not from some mystical wellspring or from media controla dn complicity, but from a fundamental misunderstanding by those pundits (and other observers) of what is truly important in a campaign.
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